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Churn rate shows the percentage of customers or subscribers who cancel their subscriptions or stop doing business with you within a given time. A high churn rate affects profits and interferes with growth. The churn rate is calculated by dividing the number of lost customers by the number of customers at the start of the given period, then multiplying it by 100.
If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…
