Customer lifecycle

Customer lifecycle refers to different stages a customer passes throughout their relationship with a brand. However, for different customers and brands this cycle can involve different phases.

Typically, in Marketing funnel customers go through the following stages:

  1. Reach (also: Awareness)
  2. Acquisition
  3. Conversion
  4. Loyalty

To learn more about the customer lifecycle, visit these links:


  • Piwik PRO vs. Google Analytics for Shopify: A comparison

    If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…

  • Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP

    We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…