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The legal term data privacy includes the protection of a Data subject against unauthorized collection, storage or disclosure of their personal data. Legal regulations, including GDPR , aim to oversee how companies handle user data. Thus, privacy has become a key factor within online marketing.
More about data privacy on the Piwik PRO blog: Data privacy.
If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…
